Ever since the social media platforms started picking up, it gave rise to a new method of marketing, influencer marketing. Influencer marketing is where a social media influencer subtly promotes your brand or product, either by talking about it, using it as a prop or subtly mentioning it in their content. Who is a […]

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The Contemporary Real Estate Buying Cycle of a Typical Home Buyer has now changed. Did you know that 90% of home buyers consider internet as the primary research source? Let’s understand this through an example. Here is a scenario that portrays the picture of a “More Informed Indian Millennial Home Buyer” who is internet-savvy & […]

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