lead nurturing – Value Direct https://www.valuedirect.in/blog Wed, 31 Jul 2019 07:44:03 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.18 6 Lead Nurturing Strategies For Your Business https://www.valuedirect.in/blog/6-lead-nurturing-strategies-for-your-business/ https://www.valuedirect.in/blog/6-lead-nurturing-strategies-for-your-business/#comments Tue, 19 Apr 2016 11:36:12 +0000 http://www.valuedirect.in/blog/?p=321 Outsourcing lead generation has helped your business generate a good amount of quality leads. Once your business has received leads, what do you think comes next? Often, many businesses get dissatisfied when leads don’t convert. That’s because your business is missing out on how to nurture leads. Do you face these problems? Then you are […]

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Outsourcing lead generation has helped your business generate a good amount of quality leads. Once your business has received leads, what do you think comes next? Often, many businesses get dissatisfied when leads don’t convert. That’s because your business is missing out on how to nurture leads.

Do you face these problems?Why Lead Nurturing

Then you are probably nor ‘nurturing’ your leads in a way it should be!

While in lead generation process, you may have across lead nurturing term many a times. So, what is lead nurturing? Lead nurturing is about engaging prospects by supplying them with information necessary even when your potential customers are not inclined in buying your products/services. Nurturing leads is critical in buying decision and enables many businesses to transform leads into satisfied customers.

Lead Nurturing Fact

As explained in our earlier blog Post Lead Generation Practices to Grow Sales when your business receives leads from online marketing channels, the ideal call time to reach leads should be within 15 minutes. The time, when a prospective customer completes filling a lead form. Lack of lead nurturing is one of the common causes why online lead generation efforts fail.

Here are simple-to-do strategies for Lead Nurturing:

  • Response time

The first and foremost phase of lead nurturing is having an instant response time. Many companies that have outsourced the work of lead generation should make sure that getting touch with leads within 15 minutes after lead form submission is vital. When your prospect gets an acknowledgement, this indicates that you are valuing them and want to make them aware that for you they are important. This is just a step ahead in establishing brand loyalty.

  • Follow-up

Following-up is critical because it lets the prospects know that you will be contacting them again. A fixed mode of communication and customer relationship management software will help you get reminders on following with prospects. Consistent follow-up is the reason for most of the leads to get converted and results in growing customer satisfaction.

  • Offer more options for contact-ability

Your prospects won’t wait for your call always but in case they have any doubts there may be time when they would like to reach your business directly. An email ID or SMS code is enough to help customers who want to get in touch with your business. An email lead nurturing helps you to follow up & engage better with leads.

  • Look for customer convenience

The primary rule of lead nurturing is engaging with leads when they are ready to talk. When tele-callers at your business want to engage with leads, it is better that they first ask for a convenient time. The reason to do this? Leads are more likely to get converted when they are readily available.

  • Consider help from client servicing

Several companies that sort help for lead generation outsourcing often fail when it comes to lead nurturing. In such cases, client servicing teams can educate you how leads can be nurtured. They can help you connect dots to all your marketing efforts.

  • Offer more value

What is your ultimate goal? We know businesses want to convert quality leads into customers. For example, when a customer has filled an opt-in form and visited your e-commerce website. Your e-commerce may offer one service or package that you want your leads to be interested.

Have you ever implemented lead nurturing for your business? If yes, then how has it worked for you?

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Post Lead Generation Practices To Grow Your Sales https://www.valuedirect.in/blog/post-lead-generation-practices-to-quadruple-your-sales/ https://www.valuedirect.in/blog/post-lead-generation-practices-to-quadruple-your-sales/#comments Fri, 19 Feb 2016 10:17:58 +0000 http://www.valuedirect.in/blog/?p=304 In this day of digital age, the way to generate leads has significantly changed. As you must be already aware, it has transitioned drastically from cold calling to digital marketing. Assuming your business has generated a decent number of leads from landing page, social media, or any other method; you know your job isn’t over […]

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In this day of digital age, the way to generate leads has significantly changed. As you must be already aware, it has transitioned drastically from cold calling to digital marketing. Assuming your business has generated a decent number of leads from landing page, social media, or any other method; you know your job isn’t over because lead generation doesn’t itself result in lead conversion. Getting leads is just an initial step towards sales conversion.

Modern Marketing has changed the way salesperson generate leads, thanks to the trending marketing strategies like Search, Email, SMS and Social Media. These are the outlets that have proven to help several businesses to capture genuine and quality leads.

Modern Marketing Techniques

It is disappointing to see many B2C businesses struggling to find prospects even though they offer superior products and services. Your lead generation efforts are bringing you contacts; but we know how disappointing it is when you realize these prospects are not keen on buying your stuff. Maybe, you are failing to attract the right audiences or you are not following the process once you get leads.

 

Take a look at these five steps what you should do once you generate leads:

Five Step process after generating leads

  • Lead-to-call time

The ideal lead-to-call time is within 15 minutes once you get leads. By doing this, your customer contact-ability increases up to 90%. Feel good factor is a crucial aspect of customer service and this happens when you reach them at an appropriate time. Lead-to-Call time also reduces the time gap between aspiration and reality.

  • Qualifying genuine leads

Qualifying leads helps saving time on prospects who will never buy your product. You don’t want surprises when there are just non-qualifying leads. Evaluating your lead generation process will help you to create more lucrative connections with prospects.

  • Quick follow-up when leads are fresh

It is observed that many businesses often set aside a large budget to generate leads, but fail to follow up with persistence leading to waste of money. This can be prevented.  When it comes to your leads, providing professional and consistent follow up is essential to converting them into customers. You got to know this fact: Around 81% of sales happen on or after the fifth contact.

  • Lead nurturing:

You will be surprised to know that lack of lead nurturing is the most pervasive reason for poor marketing performance due to which nearly 79% of leads never convert to sales. Want to know more about lead nurturing?

Watch out for our next article on “Simple-to-do strategies for Lead Nurturing” where we will give you more insights on how you can nurture leads effectively.

  • Know your numbers:

When you receive quality leads, you have to deal with a situation when some leads or potential prospects would really not be interested in your product/service.

If all of your lead generation effort is causing you enormous investment and isn’t getting you good results, then perhaps it’s time  to take a proactive approach with a proven solution.

If this sounds good to you, you will really love our lead generation process. We are involved in this vertical for more than 6 years and have delivered more than 1 million leads so far.

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