Healthcare Case Study

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Qi Spine clinic case study

INDUSTRY

Healthcare

BUSINESS OBJECTIVE

Increase footfall at their clinics

LOCATION

Mumbai

With Value Direct’s Mobile Marketing, get to know how India’s only specialty spine clinic chain, Qi Spine Clinic was able to increase footfall at their clinics.

Qi Spine Clinic is the first and only specialty spine clinic chain in India that focuses on spine disorders with treatment carried out by some of the best spine orthopaedic specialists in Mumbai and Delhi and Pune. It is the only healthcare facility in India that uses Digital Spine Analysis, which is internationally recognized. More than 300 leading hospitals and clinics in Germany trust and use this for medical care under the German GKV (National Health Insurance).

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I have known Haresh and the Value Direct team for over 7 years. I have found the mobile messaging route to acquire customers most effective and efficient across industries. I am also happy with excellent account management approach that I received all these years. I strongly recommend Value Direct as an integral part of an extended marketing team strategy

- Biju Nair, Qi Spine Clinic -

CHALLENGES

Qi Spine Clinic wanted to reach out to a very specific database of people having back and neck problems. The challenge was to reach these specific set of audience through relevant messages to be sent at the right time – the key formula was brilliant mobile marketing campaigns. With segmented lists, location specific psycho graphically tailored mobile marketing campaigns were set up based on two objectives:

a) To increase the footfall of patients in the clinics based out of Mumbai.

b) For its newly launched clinics in Delhi - the messages needed to reach the right people to visit the new clinics who would be genuinely interested in undergoing the necessary treatments.

SOLUTION

Qi Spine Clinic appreciates that no matter how great the leads are – ROI is a key factor to assessing the performance of their campaign, often impossible to do with other media. Qi Spine Clinic uses Value Direct’s dashboard to estimate total number of leads and average conversions per campaign. The dashboard shows the exact amount of patients interested in the treatments. The results speak for themselves.

Qi Spine Clinic’s Delhi launch campaign has been the most successful SMS launch in company history, with more patients needing back and neck relief, also breaking previous records. To date, their campaigns with Value Direct have increased revenue and decreased their cost of acquisition month-on-month.

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