Ever since the social media platforms started picking up, it gave rise to a new method of marketing, influencer marketing. Influencer marketing is where a social media influencer subtly promotes your brand or product, either by talking about it, using it as a prop or subtly mentioning it in their content. Who is a […]
Read More →LinkedIn isn’t your everyday social network. You don’t post about what you had for breakfast, or how happy you are on LinkedIn. Instead, LinkedIn is a networking website that allows you to connect with mentors, businessmen, entrepreneurs, etc. – professionals who can help you in growing your business. LinkedIn is a great way to promote […]
Read More →SMS marketing is a promotion based technique to send a permission-based text. Usually, new product updates, an event invitation, or any other important information is sent to interested consumers using this technique. Today, SMS marketing is considered to be a more personal and direct form of marketing. How it works To be eligible to […]
Read More →Digital media has taken the world by storm over the past decade. Customers are now becoming more comfortable with cashless payments, online banking, and mobile wallets. This makes it critical for financial organizations to formulate their marketing strategies. But there are unique challenges for these companies when it comes to using digital media as a […]
Read More →While you are reading this blog, I am sure there must be an additional tab opened in your browser where you are trying to check recent status update from your friends or there must be a pending notification on that blue color app eagerly waiting for you to click on it. From “Babies singing a […]
Read More →Social media has evolved over the years. It’s not just about personal tweets, status updates, check-ins or video sharing anymore. Social media is about everything from communication to collaboration and about reviews & opinions along with serving other purposes like Branding, Entertainment and Media Sharing. Businesses today use social media as a tool to grow […]
Read More →I have unsubscribed myself from many mailers up till now. Most of the times I have opted out due to irrelevancy of the mails to me and I can surely say I had no reason to keep myself subscribed. However few mailers hit it so well that I prolonged my decision to leave despite its irrelevancy. So […]
Read More →Social media is used by all savvy marketers in unprecedented ways to attract interested customers and propel business sales. Quite evidently, it has become a more important advertising medium for marketing and promotions. Over the years, this component of digital marketing has gone through a series of changes. As you plan your budget allotments, see […]
Read More →The Contemporary Real Estate Buying Cycle of a Typical Home Buyer has now changed. Did you know that 90% of home buyers consider internet as the primary research source? Let’s understand this through an example. Here is a scenario that portrays the picture of a “More Informed Indian Millennial Home Buyer” who is internet-savvy & […]
Read More →Travel, the word surrounds a lot of excitement. But for travel marketers, the case may be different with immense competition trying to eat up their share. The time is right to move above the competition with targeted travel leads. Let us look at two customer profiles and then, decide which the right one to target […]
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