We appreciate ValueDirect's understanding of our marketing needs, their quick response and flexibility to align to our business requirements. Which is perhaps the reason for our partnership. All the best! Hopeful that our association will continue to add great value to our business in coming years.
- Anisha Mendon, Ezeego1 -
CHALLENGES Competition in Travel & Tourism industry is well-known to be tough with big budget competitors and high customer attrition, or “churn”. The challenge was to populate customers for their ‘Beach - Holiday Packages & Tours’ by offering competitive prices through promotions via mobile marketing within a given period of time.
SOLUTION Created systematic, automated and triggered mobile messages with dynamic campaigns that demonstrated Ezeego1’s proposition are valued and aren’t just another number in a sea of agents. Another major part of it was measuring results against a targeted base. Three message streams were established, each with the following objectives:
1. Lead Generation
2. Engagement
Messages were kept simple and focused on a clear call-to-action. Catchy lines and exciting offers made for engagement, where customers could understand and respond. The Value Direct team brought some personality to each message.
