Digital Marketing & Real Estate Lead Generation

The Contemporary Real Estate Buying Cycle of a Typical Home Buyer has now changed. Did you know that 90% of home buyers consider internet as the primary research source? Let’s understand this through an example.

Here is a scenario that portrays the picture of a “More Informed Indian Millennial Home Buyer” who is internet-savvy & prefers to get first-hand knowledge that affect life goals.

Real Estate Buying Cycle


So, with this illustration what do you come to conclusion?

The purpose of this example is just to let you know that Real Estate Home Buyers have moved beyond finding real estate….. With this type of house-hunting process, there are several sites out there rendering on-the-go real estate information at fingertips.

Three facts that will change the way you acquire Real Estate Leads:


Real Estate Leads

Rivalry, steady flow of real estate leads & regulatory restrictions add up to the mounting issues.

However, the real problem begins when you’re affected by the less flow of Potential Real Estate leads. Lead Generation For Real Estate continues to top the chart of biggest challenges of real estate players.

These Four Hacks Will Help You To Be In Sync With The Digital Age:

Think 4 Steps Ahead in Advertising

Did you know Facebook’s ad Platform Offers Over 10,000 Data Points For Ad Targeting. Not just Facebook, other social platforms like LinkedIn, Twitter, Instagram & Pinterest serve distinct purposes. Precise Targeting & Cost-effectiveness are the reasons for running Social Media Ads.

Facebook is proving to be the most eligible for Real Estate Lead Generation. There’s no other platform that lets you capture top-of-funnel buyers so precisely based on parameters, including Demographics and Events, Location, Mobile, Facebook Connections, Interests, Behaviours, Education and Workplace and Advanced Demographics.

Virtual Experience/Interactive Maps

Did you know nearly 75% of potential home buyers prefer virtual tours over normal listings?

Nonetheless, virtual tours enhance visual appeal; apart from this they also benefit your business to a great deal. Traditional photography is a common phenomenon used by several online real estate e-commerce websites; however, a virtual tour would give your potential real estate sales leads a much more enhanced look about a property. It makes customers easy to understand location and a better tour of the living spaces.

If you’re a developer or a real estate aggregator, a virtual tour of a project keeps customers glued to your website. A better business gains as you stand out from the competitors.

The Power of Search (Google Adwords)

When it comes to Online Marketing, having a sophisticated targeted tool is essential, which can be gauged to comprehend its effectiveness. Google adwords is one such platform that allows you to target potential real estate leads taking into consideration location, mobile users, language & time. While, the results measurable on the basis of clicks, cost per acquisition, click through rate, conversions, among others.

Clear Contact Forms

For call-to-action, integrating contact forms can act as lead magnet & a value proposition that lets you an opportunity to increase conversions, as well as capture sure-shot real estate sales leads.

It’s time to get your real estate sales lead rolling now that you have a good overview of steps involved in boosting Real Estate Lead Generation. Have no time to look into acquiring sales lead? It is best to outsource your lead generation to the best lead generation company in India.

If you’re looking to increase real estate leads, Value Direct will tell you the secret way for you to grow sales.

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  1. There are some interesting deadlines on this article however I don抰 know if I see all of them center to heart. There may be some validity but I will take maintain opinion till I look into it further. Good article , thanks and we wish extra! Added to FeedBurner as nicely

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